Origins Hires New Marketing Chief
09/25/2018 -ATIN- Origins Behavioral Healthcare has named a new marketing chief, a move that comes on the heels of this summer's announcement that the center, with assets in Florida and Texas, had appointed a new, permanent CEO. In one of the biggest addiction treatment deals in recent years, Origins was sold in 2017 by its founding owners, the Levenson family of Texas, to the billionaire Rowling family, also of Texas.

Glenn Gill, a marketer with a resume that includes the world famous Leo Burnett ad agency as well as Square One Advertising, has taken up the task of running marketing at Origins. In late July, the Rowling family appointed one of their very top, longtime lieutenants, Jim Caldwell, as CEO of Origins. Caldwell took over from Robert Rowling, Jr., a scion of the Rowling family whose "first love" is being a practicing therapist, the pursuit of which Rowling, Jr. has now returned to while retaining a governance role at Origins as board chairman.

Origins was sold in May 2017 to TRT Holdings, the Rowling holding company whose operating assets include such household names as Omni Hotels and Gold's Gym. Caldwell has served as a top TRT executive for three decades.

After being founded in 2009 by the Levensons, also a highly entrepreneurial Texas clan with interests in oil and restaurants, Origins has emerged as a national treatment brand. The company acquired perennial money losing Hanley Center of West Palm Beach, FL, in late 2014. The Levenson family will remain influential in the behavioral health arena through their control of the Levenson Foundation and MAP Health Management, an outcomes measurement and aftercare outsourcer run by Jacob Levenson.

Well known treatment exec Drew Rothermel was Origins CEO for years under the Levensons. Rothermel recently has taken on the key role of managing private equity investor Fulcrum Equity Partners' foray into addiction treatment. Rothermel has overseen the acquisition of centers in Florida and Pennsylvania this year.

Rothermel just last week announced the creation of City Line Behavioral, a holding company for Fulcrum's treatment assets. City Line has a hired a rock star line up of treatment execs, including former Sierra Tucson CEO Keith Arnold as marketing chief. Rothermel is CEO.

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