Internet-Based Addiction Treatment Slowly Gaining Traction

07/21/2017 - ATIN - Addiction telehealth provider Lionrock Recovery has treated over 1,000 clients on its Internet-based platform, with current census around 80. Like many treatment providers, Lionrock is dealing with slashed reimbursements from insurance payors, whose out-of-network benefits Lionrock relies on for most of its revenues.

The 7-year-old company has established a leading reputation and position in the small but potentially enormously disruptive "distance" behavioral health space, a sector full of companies seeking to find their footing. Other distance behavioral health ventures run the gamut from well-funded clinical efforts like Talk Space based in New York to tiny Ascent in Cleveland, which is seeking simply to apply IPhone app tech to peer-to-peer aftercare support.

The onerous weight of escalating client acquisition costs, particularly the high cost of Google keyword-based advertising, has forced Lionrock to be nimble and innovative, says co-founder Peter Loeb. And the convenience of streaming care into people's homes has resulted in a unique client demographic for Lionrock. The company has a much higher proportion of time-pressed women head-of-households as well as both men and women who are full-time employed than at traditional brck and mortor treatment centers, he says

READ our 2012 feature story on Lionrock

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