Fast Expanding Sunrise Opens New Orlando Detox  E-mail
Addiction Treatment Industry Newswire

01/15/2016 -ATIN - Sunrise Detox, which started off about a decade ago founded by a group of mostly addiction MDs with a small out of way place in Western Palm Beach County, today announced it was opening a new detox in Orlando, the latest in a string of new openings that have made Sunrise one of the fastest growing addiction treatment enterprises in the nation in recent years. Helping with the growth is that stays at Sunrise are typically short - 7-10 days mostly- and deal with the most acute phase of the treatment process and for which insurance companies will often reimburse, with Sunrise then often referring clients to follow up with outpatient, which insurance companies also often prefer reimbursing for instead of more expensive - and admittedly often revolving door-like - 30 day primary care inpatient stays.

Blanket Coverage in New Jersey

Another place that Sunrise has aggressively expanded is in the relative detox desert of New Jersey, opening two locations there in the last couple of years, one more towards Southern New Jersey not far from Philadelphia in Cherry Hill and the other in Toms River, which is pretty much right smack in the middle of the state. There is also a third location in Stirling, NJ with others in Atlanta, Ft Lauderdale and the original Lake Worth, FL location - bringing the total to eight locations along the eastern part of the nation with principals at Sunrise no doubt inundated with calls from interested potential buyers during this merger boom time in the addictions arena.

Valeo Resources Helps with Sometimes Difficult Staffing Up

All of Sunrise's expansion has been through new, greenfield development with zero acquisitions. One of the toughest things about growing this way these days in the treatment biz is the incredible shortage of executive and especially clinical talent as the industry grows rapidly. Partnering up with Sunrise at least in the Toms River, NJ, build out and probably others has been fast growing addictions staffing specialist Valeo Resources of South Florida. Valeo CEO Rob Murphy was not immediately available to comment on whether Valeo also helped with Sunrise's recent Orlando opening.

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Ted Jackson


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