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Adolescent Disappearance Threatens Cartwright's AAC Branding  E-mail
Addiction Treatment Industry Newswire

American Addiction Centers CEO Mike Cartwright 05/18/2013 -ATIN - A growing controversy involving the disappearance of an adolescent boy while under the care of a South Florida addiction treatment drug rehab alcohol rehab center recently acquired by Michael Cartwright's American Addiction Centers (AAC) threatens, if the media coverage becomes national and extensive, to tarnish the very expensive national branding efforts undertaken over the last year by Cartwright and AAC, the first such effort to create a coast-to-coast treatment operation since the freewheeling go-go Wild West pre-managed care explosive expansion era of addiction treatment in the 1980s.

Too Early

At this point it is far too early to determine exactly what has happened in the case of teenager Billy Patient, who disappeared while on a beach outing earlier this month while under the care of AAC Florida Model adolescent provider The Academy, which is based in Palm Beach, FL the assets of which AAC acquired from well-known addictions client brokers Treatment Solutions, which in recent years also branched out into providing addiction treatment services themselves in competition sometimes with their brokerage provider clients. Reached by Treatment Magazine just as he was returning from the famed European addictions conference UKESAD in London, Cartwright refused to comment, citing HIPAA privacy laws and ethics. As Coast Guard units searched the Atlantic Florida seas, fearing a drowning tragedy, the youth's family lashed out at AAC, accusing the adolescent provider of misleading the family by saying the youth would be staying in luxury home in western Palm Beach County while attending IOP in a community housing IOP model, when in fact Academy clients were being housed at a motel. While refusing to comment directly on the Patient family situation, Cartwright denied that AAC engaged in deceptive marketing practices in any manner. It is not unheard of in the addiction treatment industry for a center marketing/admissions representative to exaggerate the luxury aspect of the housing component of treatment in the heat of trying to close a sale, with some very unscrupulous providers even going so far as to advertise on their website and brochures completely misleading information. However, there is zero evidence so far that AAC and the Academy have engaged in such practices and Michael Cartwright, among the most successful treatment entrepreneurs in history, has a sterling, decades long track record of delivering pioneering addictions care of the very highest quality.

Florida Model for Adolescents?

However, this still begs the question, one that many addiction treatment participants in the South Florida market have been asking, which is, given that fact that adolescent addicts are probably the most at risk population to treat in all of medicine, how appropriate is it to apply the Florida Model - IOP with community housing - to the treatment of adolescents? While state regulators, such as DCF, have said that the Academy is operating completely legally within the parameters of its state licensure, it seems clear that the tragic case of young Billy Patient could prompt a Tallahassee regulatory examination of the Florida Model, which is already the subject of increased regulatory scrutiny in other major addiction "treatment hubs" like Arizona.

read our SPECIAL REPORT on Michael Cartwright and AAC

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Ted Jackson

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written by Marnie Cash, August 05, 2013
How can you run a juvenile treatment center when you don't even have
the appropriate housing for the children? Part of the treatment/recovery process is to maintain a structured environment for the kids, how could you possibly have a structured environment when housing children with addictions in a hotel/motel? How did you even obtain a license without having proper housing or a proper address for the treatment center? A teenage boy disappeared while in the custody of this so called "treatment center" and now no one wants to take responsibility for it!?! A child is missing! And no one seems to know where he is! If this were my son I would be demanding answers! Giving false information about the treatment facility is deceptive and misleading. They should be sued for deceptive trade practice! Not only that, they should be legally responsible for the child that they allowed to disappear while under their care. The adult that was supposed to be watching the children that day at the beach is the one who is responsible for the disappearance of Billy Patient. It has been over two months since his disappearance and no one has any information. That is not acceptable!
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written by Marnie Cash, August 05, 2013
How can you run a juvenile treatment center when you don't even have
the appropriate housing for the children? Part of the treatment/recovery process is to maintain a structured environment for the kids, how could you possibly have a structured environment when housing children with addictions in a hotel/motel? How did you even obtain a license without having proper housing or a proper address for the treatment center? A teenage boy disappeared while in the custody of this so called "treatment center" and now no one wants to take responsibility for it!?! A child is missing! And no one seems to know where he is! If this were my son I would be demanding answers! Giving false information about the treatment facility is deceptive and misleading. They should be sued for deceptive trade practice! Not only that, they should be legally responsible for the child that they allowed to disappear while under their care. The adult that was supposed to be watching the children that day at the beach is the one who is responsible for the disappearance of Billy Patient. It has been over two months since his disappearance and no one has any information. That is not acceptable!
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written by Marnie Cash, August 05, 2013
How can you run a juvenile treatment center when you don't even have
the appropriate housing for the children? Part of the treatment/recovery process is to maintain a structured environment for the kids, how could you possibly have a structured environment when housing children with addictions in a hotel/motel? How did you even obtain a license without having proper housing or a proper address for the treatment center? A teenage boy disappeared while in the custody of this so called "treatment center" and now no one wants to take responsibility for it!?! A child is missing! And no one seems to know where he is! If this were my son I would be demanding answers! Giving false information about the treatment facility is deceptive and misleading. They should be sued for deceptive trade practice! Not only that, they should be legally responsible for the child that they allowed to disappear while under their care. The adult that was supposed to be watching the children that day at the beach is the one who is responsible for the disappearance of Billy Patient. It has been over two months since his disappearance and no one has any information. That is not acceptable!
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written by Marnie Cash, August 05, 2013
How can you run a juvenile treatment center when you don't even have
the appropriate housing for the children? Part of the treatment/recovery process is to maintain a structured environment for the kids, how could you possibly have a structured environment when housing children with addictions in a hotel/motel? How did you even obtain a license without having proper housing or a proper address for the treatment center? A teenage boy disappeared while in the custody of this so called "treatment center" and now no one wants to take responsibility for it!?! A child is missing! And no one seems to know where he is! If this were my son I would be demanding answers! Giving false information about the treatment facility is deceptive and misleading. They should be sued for deceptive trade practice! Not only that, they should be legally responsible for the child that they allowed to disappear while under their care. The adult that was supposed to be watching the children that day at the beach is the one who is responsible for the disappearance of Billy Patient. It has been over two months since his disappearance and no one has any information. That is not acceptable!
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written by Al Batz, August 05, 2013
"However, there is zero evidence so far that AAC and the Academy have engaged in such practices" Except that the WEBSITE claimed it was luxury housing in equestrian country, not a motel. And it WAS a motel. This is FACT - and even if the Academy changes it's site, I assure you the Internet does not forget. They took a new intake, angry and troubled, on a trip to the beach and the proctor lost him. I wonder what the person responsible was actually doing instead of watching? You may think you are supporting your industry, but by supporting the Academy you do other treatment centers no favors, I assure you.

And further, I note that your OWN ARTICLE shows luxury accommodations and I didnt see any mention of 'motels' anywhere.
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written by Al Batz, August 05, 2013
"However, there is zero evidence so far that AAC and the Academy have engaged in such practices" Except that the WEBSITE claimed it was luxury housing in equestrian country, not a motel. And it WAS a motel. This is FACT - and even if the Academy changes it's site, I assure you the Internet does not forget. They took a new intake, angry and troubled, on a trip to the beach and the proctor lost him. I wonder what the person responsible was actually doing instead of watching? You may think you are supporting your industry, but by supporting the Academy you do other treatment centers no favors, I assure you.
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Adolescent Disappearance Threatens Cartwright's AAC Branding
written by bernadette melle, August 05, 2013
As far as I'm concerned you are a bunch of liers. you should be held accountable for billies disappearance. what have you done to find this boy. I have three daughters and I know how hard it must have been for his mother to trust this treatment center with her son. The pain and agony she went through in the decision making process . She trusted you and you lied to her. you make me sick to my stomach. you give a bad name to the centers that really
do want children to get well.
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Adolescent Disappearance Threatens Cartwright's AAC Branding
written by bernadette melle, August 05, 2013
As far as I'm concerned you are a bunch of liers. you should be held accountable for billies disappearance. what have you done to find this boy. I have three daughters and I know how hard it must have been for his mother to trust this treatment center with her son. The pain and agony she went through in the decision making process . She trusted you and you lied to her. you make me sick to my stomach. you give a bad name to the centers that really do want children to get well.
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Addiction Tretment industry expert
written by Mitchell James , May 18, 2013
I think this so called magazine and Ted Jackson are the most scrupulous of all that goes on the the treatment field. You are a bottom feeder. How dare you use this very sad, unfortunate incident as a means to sell advertising in your crappy magazine. As a member of the addiction treatment industry, we should be offering our help to AAC, not throwing mud.
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